![]() ![]() What does the new logo need to show that the old logos didn’t? The direction they are trying to travel in most influences things like this. That’s a really good question and it would depend on what the marketing team is telling them. Clients are constantly asking us to stay away from “clip art” logos – which I hear as “make it unique” and I can’t imagine how my clients would react if I showed them either of the two logos as initial comps. Maybe this is an intermittent step towards what they see as the final logo but these are really forgettable. Seems like a lateral move to update the logos like this. I don’t understand what they were trying to communicate with that font. I think they were maybe trying to make the logo look a little more grown up – since the ‘before’ concept could come across a little young with the bubbles and chubby text – but this is a step towards a very “blah brand”. Overall, while it is a positive change, she had some concerns: Our art lead, Jenni, weighed in on this puppy. This is the first time this logo has ever been changed. Gone is the chunky lettering that used to represent this premium Amazon service here comes a different font, capitalization, and even check mark. With the logo comes some pretty hefty changes to the service itself, and…well…frankly, we simply refuse to discuss that, but you can see for yourself. Microsoft has made the Skype logo look more like its other product logos, such as Microsoft Word, to incorporate it into the team of Microsoft work horses. Since Microsoft acquired Skype in 2012, the bubble “S” has been the icon for Microsoft, but Skype retained its bubbly “Skype” as well – until now. Skype has changed hands about four times since its founding, and none of those companies have updated the logo. You can have a logo full of whimsy as long as the whimsy relates to your business – a cat licking a word in your business name, for example, when you take care of cats – but whimsy without purpose just says “unprofessional”. It’s true…the original logo is whimsical, but in a meaningless way. This logo has been the representation of the company since 2003 when it was a cute, fun, Danish startup. However, it’s also horribly ugly and hard to read, but incredibly recognizable. I am the first to say that I actually liked the old Skype logo – it’s distinct, whimsical, and friendly. ![]() Recently, two big changes have happened to Amazon Prime and Skype: They… updated their logos! In the logo news world, that’s big.īeing a design company means that we like to get our two cents in about, you know…design, so: Skype’s Drop of the Bubble Companies are getting older, services are getting older, and changes are happening in the logo world. ![]()
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